Fidelity is an almost 110 year-old financial institution firmly rooted in the New Orleans community. Well known as a provider of residential mortgages, Fidelity sought to expand its reputation as a resource for commercial loans as well.

Fabre Smith & Co. worked with the client to find interesting and representative customers who could tell the story for the bank. A series of testimonials was created to help broaden the perception of what the bank’s brand represents. Business targeted media was used online and offline.

Photography art direction, ad and web banner design by Studio Mundi