Fidelity is an almost 110 year-old financial institution firmly rooted in the New Orleans community. Well known as a provider of residential mortgages, Fidelity sought to expand its reputation as a resource for commercial loans as well.
Fabre Smith & Co. worked with the client to find interesting and representative customers who could tell the story for the bank. A series of testimonials was created to help broaden the perception of what the bank’s brand represents. Business targeted media was used online and offline.